Ohio’s Winding RoadProject led by Ohio's Hill Country Heritage Area Program
About the project.
Ohio’s Winding Road is a collaborative network seeking to grow the regional “experience economy” by protecting, developing, and marketing the environmental, historical, and cultural assets in southeast Ohio’s Hocking and Muskingum River Valleys. OWR is using a ‘network weaving’ approach to organize and align a diverse experience tourism under a single brand, supported by shared resources and talents. OWR’s shared marketing creates economic benefits to local businesses, entrepreneurs, guides and interpretive program leaders engaged in the experience economy.
OWR is a network of communities helping each other market creative experiences based in cultural history, outdoor adventure & environmental learning; the arts, local foods, education, and authentic amenities such as shopping, dining, and lodging.
Your contribution will specifically go toward developing initiatives in isolated, but asset-rich, rural communities along the Buckeye Trail, Bailey’s Trail, and adjacent to public lands such as the Wayne National Forest and State Parks. This initiative develops working networks within and focused on these communities as “Trail Downs” and “Destination Communities”. Examples include Shawnee (Trail Town Network already functioning) and Rendville in Perry County, Chesterhill in Morgan County, Glouster, and Chauncey in Athens County. Assets being developed by cooperative groups in these communities are centered around their history, natural landscape, and successful hosting enterprises that are attracting visitors to public lands and working to support businesses and community organizations that can benefit economically from this trend.
FAO staff comments.
Ohio’s Winding Road helps to facilitate economies of scale among the wide range of groups and individuals working to highlight Appalachian Ohio’s environmental, historical, and cultural assets to residents and visitors alike.
By uniting under a shared tourism brand, local businesses, entrepreneurs, guides and interpretive program leaders can create a network of experiences connecting communities, historical sites, recreational spaces, and everything in between which helps to highlight what people with Appalachian Ohio ties know to be true about the place we call home.